Joan Laporta is once again at the centre of attention for a publicity stunt. The Barcelona president, who previously caused a stir with a banner in Madrid, has performed a similar stunt in Las Vegas.
“Can’t wait to see you again,” read the banner in the Spanish capital just metres away from the Estadio Santiago Bernabeu when he was running for presidency of the Catalan club, which worked a treat.
Now, with Barcelona on tour in Las Vegas, where they are set to face Real Madrid in a friendly, Laporta has sent another message, although this time slightly less original.
“What happens in Vegas, stays in Vegas,” read the billboard which featured a full body image of the Barcelona president.
This started as a phrase to promote tourism in the casino city and has since become ingrained in American popular culture. The phrase has been a regular feature in movies since it was first used 20 years ago.
The advert in question is displayed on one of the giant screens around the resort and casino where Barcelona are staying in Las Vegas before they play the Clasico.
Who is behind the advertising campaign?
Mundo Deportivo reports that the man behind the campaign is Lluis Carrasco, who was the man responsible for the canvas in Madrid during the Barcelona pre-election campaign.
Carrasco, Laporta’s campaign manager in those elections, has been invited by Barcelona to attend the Clasico, according to the Catalan newspaper