Ole Miss head coach Lane Kiffin went viral on TikTok over his reaction to his daughter’s shopping spree tab.

Kiffin, who is set to earn more than $7 million this season at the University of Mississippi, was shocked when he was told the amount she spent at Zara.

In the TikTok clip, shared by Kiffin’s daughter Landry, his other daughter Pressley admits she spent north of $700 in clothes.

Kiffin, 47, then goes through a series of emotions as part of his hilarious reaction.

First, he refuses to look back at the camera and when he’s told of the receipt, Kiffin checks his pulse in disbelief.

Lane Kiffin makes Ole Miss history

Kiffin has been at Ole Miss since 2020 and led the program to its first 10-win regular season in history.

He spent one season as head coach of the Oakland Raiders in 2007 but his tenure in theNFL came to an unceremonius end after problems with the front office.

Kiffin then worked at four different college football programs before eventually landing at the University of Mississippi.

He has a 76-41 record as a college head coach and 2-3 in bowl games.

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